Growing up in Southern California, Ryen McPherson shot skateboard films and punk rock shows before dropping out of college to form his own activist art collective and creative agency in Las Vegas at the age of 19. With his trademark style of guerrilla filmmaking, brazen conceptual pitches, and ability to turn creative campaigns into viral news stories, McPherson has since conceptualized and directed music videos, documentaries and commercials featuring some of the world’s biggest brands and artists.

Continuously serving as the Multicamera Livestream Broadcast Director for the largest music festivals in the country, McPherson also directed Trent Reznor’s legendary Nine Inch Noize sets at Coachella in 2026 and served as Brandi Carlile’s touring director for her “Human” tour.

Touring the US and Europe for years as Billy Strings’ Creative and Livestream Director, McPherson also wrote, casted and directed a 2-night musical stage adaptation of “O Brother Where Art Thou”, featuring Tim Blake Nelson and T Bone Burnett.

The following year, he completed an epic 5-year project, “C.R.E.A.M.”, a modern-day film adaptation of Shakespeare’s “Romeo & Juliet” told entirely through lyrics sourced from over 700 Wu-Tang Clan songs, the first film ever comprised of 100% lyrically sourced dialog.