Ryen McPherson grew up in Southern California, shooting skateboard films and punk rock shows before dropping out of college to form his own activist art collective and creative agency in Las Vegas at the age of 19.

With his trademark style of guerrilla filmmaking, brazen conceptual pitches and ability to turn creative campaigns into viral news stories, McPherson has since conceptualized and directed music videos, documentaries and commercials featuring some of the world’s biggest brands and artists. He has also served as the Live Multicamera Broadcast Director for festivals such as Lollapalooza, Austin City Limits, Warped Tour, and Outside Lands and toured the US and Europe for years with Grammy Award Winner, Billy Strings.

For Billy Strings’ Halloween show in 2024, McPherson wrote, casted and directed a 2-night musical stage adaptation of “O Brother Where Art Thou?”, featuring Tim Blake Nelson and T Bone Burnett.